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IBM Digital Analytics Workshop: Beyond the Basics (9T608G)     » zur vollständigen Seminarliste

This onsite program, for intermediate to advanced users, is a bundle of 7 courses comprised of traditional classroom sessions and hands-on lab activities. Included modules are as follows: Marketing Optimization and Link Tracking, Site and Scenario Analysis, Making the Most of Segmentation, Implementing Role Based Reporting, Lab: Creating and Analyzing Marketing Attributions, Lab: Creating Segments, and Lab: Creating Clickstream and TruePath Reports.

Alle IBM Trainings werden mit Original IBM Schulungsunterlagen angeboten und finden in Kooperation mit dem von Arrow ECS autorisierten IBM Schulungspartner esciris statt.

Kurs-Id: IBM_9T608G

  • Correlate role-based business questions to the extensive sets of data available within Coremetrics Analytics
  • Apply strategies for identifying key visitor groups, monitoring patterns, and making informed decisions
  • Leverage the segmentation tools to build and apply segments to top level reports
  • Build attribution-based reports and analyze cross-channel influences
  • Create reports to analyze visitor behavior over defined paths

Please refer to course overview for description information.


There are no prerequisites for this course.


Das Training findet auf Deutsch statt.