SMLAN Software & Management Training Keep calm and study smart
esciris authorized training reseller

IBM Digital Analytics Workshop: Beyond the Basics (9T608G)     » zur vollständigen Seminarliste

This onsite program, for intermediate to advanced users, is a bundle of 7 courses comprised of traditional classroom sessions and hands-on lab activities. Included modules are as follows: Marketing Optimization and Link Tracking, Site and Scenario Analysis, Making the Most of Segmentation, Implementing Role Based Reporting, Lab: Creating and Analyzing Marketing Attributions, Lab: Creating Segments, and Lab: Creating Clickstream and TruePath Reports.

Alle IBM Trainings werden mit Original IBM Schulungsunterlagen angeboten und finden in Kooperation mit dem von Arrow ECS autorisierten IBM Schulungspartner esciris statt.

Kurs-Id: IBM_9T608G

Seminarinhalt
  • Correlate role-based business questions to the extensive sets of data available within Coremetrics Analytics
  • Apply strategies for identifying key visitor groups, monitoring patterns, and making informed decisions
  • Leverage the segmentation tools to build and apply segments to top level reports
  • Build attribution-based reports and analyze cross-channel influences
  • Create reports to analyze visitor behavior over defined paths
Informationen
Zielgruppe

Please refer to course overview for description information.

Vorkenntnisse

There are no prerequisites for this course.

Termine
Hinweis

Das Training findet auf Deutsch statt.